Sign Up Here
Essential Whitepapers for IT Professionals

Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes
Request Your Free Report Now:

"Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes"
Request

Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate.

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.

However, organizations are fighting back -- and winning. Through implementation of a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how :

  • Automating tasks and improving data quality would increase sales staff satisfaction and productivity
  • B2B organizations struggle with bad data
  • More organizations are investing in B2B sales and marketing intelligence solutions


Offered Free by: ZoomInfo + DiscoverOrg
See All Resources from: ZoomInfo + DiscoverOrg

Request

Recommended for Professionals Like You:

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.