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"Why Should Marketers Care About Intent Data? A Discussion ft. Guest Forrester Research"

Intent data is more than just a trend; it's a seismic shift reshaping the industry.

As marketers, we've gained a new superpower: the ability to peer inside the minds of our buyers. And with these insights, we can create smarter content, dream-up richer engagement strategies, and foster unshakeable customer loyalty.

But we've only just scratched the surface. How can you unlock the power of buyer intent to create content and experiences that deeply resonate and drive action?

In this session with Brett Kahnke, Principal Analyst of Revenue Operations at Forrester, you will learn:

• Why intent data has become a cornerstone of successful marketing
• Tips to level-up your use of intent data – beyond the typical use cases
• How to tackle the obstacles that often stand in the way of execution
• Insights to supercharge the impact of intent data on your marketing efforts

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