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The State of the Customer Journey in 2019
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"The State of the Customer Journey in 2019"
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Why it is still hard to get the customer journey right

Struggling to create profitable customer journeys for every customer? You’re not alone.

In highly competitive markets, winning (or losing) a customer often comes down to who can provide a truly excellent omnichannel customer experience. That means your customers move seamlessly from awareness through evaluation to finally making their purchase decisions.

This report explains how and why martech data integration problems hinder an accurate and holistic picture of most customer journeys — and how you can fix that.

Included in this survey report:

  • Customer journey benchmarks collected from 150+ companies
  • Analysis of common obstacles preventing customer journey maps
  • Conclusions and next steps for addressing your customer journey challenges


Offered Free by: CMSWire & Arm Treasure Data
See All Resources from: CMSWire & Arm Treasure Data

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