Explore the level of sophistication in database marketing and the level of satisfaction with current CRM tools, information sources and customer profiling capabilities.
Know More to Grow More is a new thought leadership initiative by the Chief Marketing Officer (CMO) Council, the Customer Experience Board, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). This initiative will enable CMO conversation and engagement around best practices in customer selection and connection. It will tap perspectives from both sales and channel organizations, as well as audit and assess marketing’s role in optimizing the process of targeting, profiling and providing sales-ready opportunities and additional entry points to existing accounts.
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